GE 2012 Annual Report
April 2013
AnimationDesignMotionVideo
This was one of the earlier projects I was asked to work on with Addison, and still stands as one of my favorites. It's the CEO message from Jeff Immelt that accompanied the annual report for GE, wrapping up the year 2012. Jan Tompkins-Jackson recommended that I join her for the project, and we worked together to develop the look under the direction of Richard Colbourne and Gonzalo de la Asunción. Jay Gillespie was the editor and cinematographer for the interview, and Marcie Heffron was the wonderful producer that brought us all together.